Aerin Lauder

I think people love having a person behind a brand who lives it. The idea of ...
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My mom has always been kind of my backbone. She keeps me strong. She is a ...
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I inherited my love of gold jewellery from my grandmother.

It's my personality to be more quiet and reserved. I'm not going out every night to ...
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Rose is the most beautiful flower - it and tuberose are my favourites.

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.

Everyone always asks, 'Did you ever rebel? Did you dye your hair blue? Did you wear black nail polish?' I mean, of course, there have been episodes when you wear weird-colored lipstick... But generally, I think I was pretty much the way I am now.

As a girl, my favorite toy was my dollhouse, if I could still play with it now, I would!

Growing up in New York, I loved watching my grandmother Estee put on her make-up - I always admired her sense of style.

I am such a bath girl: we've gone to some of the beautiful hotels in the world, and if there's a shower, I'm so disappointed.

I don't use a stylist. I know what I like, so I do it myself. I rip things out from fashion magazines. It's easy to order when the phone number is right on the page.

I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.

I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.

I inherited my love of gold jewellery from my grandmother.

I like to entertain at home, to live beautifully but comfortably.

I love cereals. We must have 10 to 15 boxes. But if I'm being honest, I have Fruit Loops and Lucky Charms hidden behind the healthier ones.

I love both real and fake jewelry. My kids make me necklaces, and I wear those, too. Every day, I wear my gold wedding band and the Cartier watch my husband gave me.

I love laugh lines. It means you've had a good life. The most beautiful women - Audrey Hepburn, Lauren Hutton, Ali MacGraw - all embraced the aging process.

I love going to museums, especially the Met, because there's always room for discovery, or the Neue Galerie. It's a great jewel box.

I love market research because you really have an idea of what your consumers are looking for.

I love to decorate a room - from the furniture to the objects to the books.

I love Pilates, I really do, and I do it three times a week because it works well for me.

I think every woman should be using a foundation, whether it's liquid or compact.

I stick with what I know, makeup-wise.

I think talented people are priceless. And I think people that are knowledgeable and experienced - and I think there's a balance of new talent and experience, which makes, I think, Estee Lauder really special.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

I used to be a shopper before I had children. I'd go to Bergdorf and Barneys all the time. But now my weekends are spent differently. I go to the skating rink or the park, not the stores.

I usually keep my personal style simple and streamlined. I like classic colors like black, white, and beige. White and black is my favorite color combination, and I like to finish up my look with an accent of gold jewelry.

I used to love a well-arranged room: the furniture, the fabric, the lighting.

If you feel comfortable in what you're wearing, you'll look your best, and I think that's a really important idea. Sometimes, whether it's fashion or beauty, things are on-trend, and they look beautiful on the runway, but when I apply them to myself, it doesn't look the way it should.

I wash my skin with Re-Nutrive Intensive Hydrating Skin Cleanser, no toner, and follow with the range's Re-Nutrive Intensive Age-Renewal and Eye Creme.

I'm definitely living my dream.

I'm a very visual person, and I love opening beautiful books on art or design and looking through them.

In terms of pots and pans, I just use the basics - I'm not a snob like that.

It's my personality to be more quiet and reserved. I'm not going out every night to multiple things. I prefer to stay in and be with my children and do Spanish homework to make sure they get a good grade the next day.

I'm never without my personalised Anya Hindmarch diary - I keep my schedule online, too, but my diary is always in my bag. It's crammed Post-its.

I've always been inspired by beautiful interiors.

I've always liked simple. Growing up, I wore corduroys and Lacoste shirts, Maraolo flats, and maybe one gold bracelet.

I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets.

I've always loved flowers, as a little girl I'd collect flower objects and little flower books. Now I love flowers on my night table and on my desk.

Just because something is on trend doesn't mean you have to embrace it. You can look at it and admire it, but that doesn't mean you have to wear black nail polish or red lipstick.

Looking feminine is important to me. My personal style is fairly traditional. I was definitely influenced by my mother, who always looks elegant, and by Estee's classic style, she was always in Givenchy or Ungaro.

Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child, or it could be a beautiful picture frame, a special fragrance. I think luxury doesn't necessarily have to mean expensive.

My grandmother had a lilac bush at her home in Long Island. I always associate the scent of it with her and try to have lilacs in my home.

My actual first summer internship was in the design department of Clinique.

My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.

My inspiration for new products comes from moments in my life or what's happening around me.

My mother taught me that it is important to be prepared for a last-minute polish.

Rose is the most beautiful flower - it and tuberose are my favourites.

Sunday is about relaxing and wearing anything comfortable. I love wearing a J. Crew shirt and jeans, which is a treat because I never wear these kinds of clothes during the week.

The biggest beauty myth is that everyone looks better without makeup. That's not true. Makeup is important.

The trends that last and the trends that are relevant are the ones that make you look pretty.

There are certain parts of the home that I think embellishment feels cozy and inviting. Then there are other environments, for example, the living room, where I don't have a ton of items on the table.

When we moved to Europe when I was a teenager, I really did not want to go. I was happy in my school, with my friends, but looking back on it, it was the best experience I've ever had. We traveled every weekend. I experienced incredible new cultures, museums, cities, and it really opened up my eyes.

When my boys were little, I'd throw so many toys at them, but they didn't want to play with any. Then I'd give them a truck, and they would play for hours. I believe the same thing applies to a consumer - edit their choices, and they will be more intrigued.

You can't be a major company today without paying attention to celebrities. They are the leaders in beauty and fashion.

You could say that I am the Estee Lauder woman. I'm a working mother, time is valuable to me. I want a good product, I want quality.