Strategy

There is a saying in entrepreneurship that your early employees are all commandos. Commandos are people who can do almost everything well: emails, strategy, code, design.

Our acquisition strategy is very clear: 3x3. Three continents - Asia, Africa and South America, and in three categories where we have strong positions - personal wash, household care and hair care.

There must be an opportunity that matches with our strategy. Just because we have a gap, we don't want to go and acquire anything and everything. What we acquire should fit in with our strategy, human resources and market expectations.

Announcers don't do enough of the cat-and-mouse strategy and all the work that goes into it. You watch a broadcast and guys get the pitches wrong.

CNN's problem goes to its very core and to the identity it's sought ever since the rise of Fox News, on its right: CNN is the channel for people who don't want to watch the other channels! That's a stupid strategy.

If we're talking about transportation, the best thing a city can do is densify as quickly as it can. That needs to be said every time this issue comes up, because it's the only universal strategy that works.

It's important to have a really clear strategy so when you are in business, you only have to make micro-strategy changes.

I think we have to understand that when tolerance becomes a one-way street, it will lead to cultural suicide. We should not allow the Muslim Brotherhood or associated groups to be influencing our national security strategy.

No one talked about the fact that in this year under the Obama administration you've seen the highest casualties in Afghanistan. And the fact that it took him almost 90 days to figure out what his strategy is going to be was absolutely appalling.

If the opponent offers keen play I don't object, but in such cases I get less satisfaction, even if I win, than from a game conducted according to all the rules of strategy with its ruthless logic.

Talent is the No. 1 priority for a CEO. You think it's about vision and strategy, but you have to get the right people first.

I would not apply the strategy of Calderon. I would look at the causes. Violence in Mexico has its origins in the lack of development and corruption.

Much of Mr. Bush's 28 percent approval rating is born not of 'failed policies' - of which there are many - but of the ill-gotten gains pilfered from a pre-Bush inauguration strategy to send the message to Republicans that the Democrats play politics harder and better.

I have spent too long with too many people who have lost loved ones to healthcare-associated infections not to be determined to act on this. There is no tolerable level of preventable infections. The only acceptable strategy is a zero-tolerance strategy.

I really don't have much respect for the people who live their lives motivated by an exit strategy existing, being performed. There was no option that we were trained in that says, 'If it gets too hard, get up and leave.'

And I guess what I would say is that we can't think narrowly about movements for black liberation and we can't necessarily see this class division as simply a product or a certain strategy that black movements have developed for liberation.

But it is not conscious strategy to go for unconventional roles.

Accountability in friendship is the equivalent of love without strategy.

Real love is a pilgrimage. It happens when there is no strategy, but it is very rare because most people are strategists.

In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge investments. But it turns out to be safer.

Investing in early childhood nutrition is a surefire strategy. The returns are incredibly high.

Arafat conducts terror, his strategy is the strategy of terror.

There is a feeling among the Arabs - encouraging terrorist activity is part of the broad new Arab strategy - that sooner or later, Israel will be forced to withdraw from Samaria, Judea and Gaza.

Sometimes running for Congress is a four-year strategy in terms of getting out there and building a network.

Creative universities are bedrock of every developed nation's S&T strategy.

Phones remain a critical component of the Microsoft device portfolio and an important piece of our mobility strategy, but a restructuring is in order.

To align with our new strategy to enhance the Windows device ecosystem, we are integrating Microsoft Mobile Device Sales (MMDS) underneath the Consumer Channels Group (CCG).

The period from 2002 to 2007 was probably our best period. We created a strategy to build global scale, footprints in each of the geographies and dramatically built our international business.

Our priority is to go after ISIL. And so what we have said is that we are not engaging in a military action against the Syrian regime. We are going after ISIL facilities and personnel who are using Syria as a safe haven, in service of our strategy in Iraq.

The world is changing. Networks without a specific branding strategy will be killed. I envision a world of highly niched services and tightly run companies without room for all the overhead the established networks carry.

To fight extremism, we will need to pursue a two-pronged strategy: both 'hard,' through stricter control of our borders and a more robust and technologically advanced security response, and 'soft,' based on better intelligence-gathering, working to return our mosques to their spiritual function and barring entry to foreign preachers.

I honestly have no strategy whatsoever. I'm waiting for that script to pop through the letterbox and completely surprise me.

There are times that everyone hates his or her job. Were they freed from the economic consequences of having these jobs, they'd drop out of the workforce. There are only two problems with this strategy: First, someone has to pay for it, second, it is not the recipe for human fulfillment.

Most people generalize whatever they did, and say that was the strategy that made it work.

We are in the throes of a transition where every publication has to think of their digital strategy.

If one asserts that buying customers below what they charge them is a corporate strategy, this is in essence an arbitrage game, and arbitrage games rarely last.

Writing is a process of discovering. I could never outline a narrative, that just sounds boring. There's no joy of discovery in what you're doing if that's your strategy.

By 2002, I realized that what was classically called a rollup strategy was not generally effective, at least not for me.

In my world, historical revenue is the least interesting thing to consider in an acquisition strategy. The goal is to acquire technology that is on your product roadmap or people that fit culturally within your organization and help you execute on your roadmap faster.

When we raised the first Foundry Group fund in 2007, we took over 100 first meetings. We told our story several hundred times. As part of it was a slide called 'Strategy.' I still repeat the elements of that slide regularly, a decade later, as our core strategy has not changed.

I quickly realized I had to have my own style and strategy and find my own way.

But the central point is that any campaign against Iraq, whatever the strategy, cost and risks, is certain to divert us for some indefinite period from our war on terrorism.

I think every acquisition is unique and different. The best strategy is to listen to the founders and follow their lead.

I think that's why I like baseball. There's something great about it - you're young, the pitcher's young and he's got this great arm, and he doesn't really realize anything about strategy.

A coherent typeface is an essential part of a coherent branding strategy.

It was the understanding of the power of perception that allowed the Martin Luther King, Jr. generations to stay true to the strategy of non-violence, refusing to retaliate when every emotional instinct would justify them doing so.

Disney's something to be a little alarmed about. It's not just a little theme park anymore. It's now an ethic and outlook and strategy that goes way beyond central Florida.

When you have no one to answer to, vendetta as investment strategy is as legitimate as anything.

Incentives are not strategy, they are tactics. Defensive measures.

You have to be fast on your feet and adaptive or else a strategy is useless.

And I think if the president's made a mistake here, it's this laid-back kind of approach where he's waiting for someone else to solve the problem. Some people say it's a political strategy. No matter what it is, it's not effective in solving problems.

Where we're coming down is we currently have $787 billion of stimulus that's been passed. We're certainly focusing on spending that money as quickly and as efficiently and as transparently as we can. We think that's absolutely the right strategy.

If Americans could legally access prescription drugs outside the United States, then drug companies would be forced to re-evaluate their pricing strategy.

A lot of people have this strategy where if they have a hard question they wait to ask it to the end of the interview because they think the person is going to walk out. But what they have to realize is, is that if the person walks out, they have a pretty successful story.

The most successful politicians are the ones who embrace their best traits while turning their liabilities into loveable attributes. And yet, many a candidate tries to run as something they aren't simply because the strategy dictates it.

I'm fascinated with films that deal with strategy because there's a right way and a wrong way to get the job done.

Oliver Stone's strategy is to unnerve the actors so as to make them alert and alive.

We need to have a better balance between a deliberate strategy and staying open. Because in the end, most of us end up being successful in a career that we never imagined we would be in at the beginning.

I haven't met too many people that don't intend to have a fulfilling life. High-achievers, however, end up allocating their resources in a way that seriously undermines their intended strategy.

Mr. Trump has evolved to the point where he understands that a grass-roots strategy must be supplemented with paid advertising to be able to combat the negative ads that will run against him - and he is prepared or preparing to spend what it takes to make sure his message gets to the voters.

I don't know what the strategy will be in Washington. The reality is, is, I have got to go down there, as my mentor, as people like Bill Bradley have told me to do, get to know your colleagues on both sides of the aisle, recognize that they, too, beat with the same heart and the same type of blood.

I like generals. I like Napoleon. I like strategy. The majority of them are praised for mass destruction, but it's exciting to see how it comes to the mind mentally.

The most successful cultural diplomacy strategy integrates people-to-people or arts/culture/media-to-people interactions into the basic business of diplomacy. The programs in Afghanistan, Egypt, and Iran all contribute to core goals of U.S. policy in those countries.

That strategy of racing for the top five and racing for the win is where everybody wants to be.

My only career strategy is to just not do anything that I have to be completely ashamed of afterwards! Whether it's TV or movies, I feel lucky to be working.

Drilling in ANWR fails to lower energy prices today and sets no long term energy strategy for tomorrow.

The Israelis are very smart about politics and strategy, but there are a few exceptions. One is Lebanon, the other is Gaza, where they were completely inept.

Fortunately, it's still not too late to develop a comprehensive global strategy to eliminate our real enemy.

'Cyber-security' is one of those hot topics that has launched a thousand seminars and strategy papers without producing much in the way of policy.

There is a wide range of opportunities for us and we see a main part of our strategy as being a company that supplies products across a range of different end applications and indeed we have quite a wide product portfolio which we enhance each year.

We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets.

The biggest of the big ideas that guided the strategy during the surge was explicit recognition that the most important terrain in the campaign in Iraq was the human terrain - the people - and our most important mission was to improve their security.

The apparent strategy of Pfizer is to take over AstraZeneca, dismember it, and put the different parts of it into its three new divisions, with the ultimate aim of selling off one or more.

For years, I have worked diligently to develop and implement a 21st century manufacturing strategy that will create jobs in the new clean energy economy.

Social issues have been used to distract Americans from their own self interests since Nixon's southern strategy, and now people are paying the price.

Preventing radicalization that leads to violence here in America is part of our larger strategy to decisively defeat al Qaeda.

It is about time that we develop a worldwide strategy to reduce illegal trade in meth and its precursor chemicals and stop the devastating impact that methamphetamine use is having on our children and our communities.

What matters in any campaign is that you have a strategic core that makes the judgements, decides the strategy, and can deliver.

There ain't no genius here. Strategy in baseball is overrated. People say, 'That Weaver, he plays for the long ball too much.' You bet I do. Hit 'em out. Then I got no worry about somebody lousing up a bunt, I got no worry about the hit and run - and that's really overrated - I got no worry about base-running errors. And I can't screw it up myself.

For me, it was very important to be part of a boxing film that actually explores the psychological aspects of the sport, more than just the physical aspects. I haven't seen boxing movies very often that really go so deep into the minds of the boxers. It really puts out how much it is about strategy and tactics and technique.

The entrance strategy is actually more important than the exit strategy.

Bush does not want to go down in history as the president who lost in Iraq. His strategy to the extent he has one is to hang tough and let whoever succeeds him take the fall.

The fact is that the College Board's products - the SAT, other standardized tests, the accompanying strategy guides - are sold at far higher than the cost to make them.

Preemption is the right of any nation in order to preserve its National Security, however, preemptive war is a tactic, not a strategy. When used as a strategy preemption dilutes diplomacy, creates an atmosphere of distrust, and promotes regional instability.

Famous pivot stories are often failures but you don't need to fail before you pivot. All a pivot is is a change is strategy without a change in vision. Whenever entrepreneurs see a new way to achieve their vision - a way to be more successful - they have to remain nimble enough to take it.

When you get to the tee on a really long par 5, I know what you're feeling. You want to let the shaft out on the driver and try to bomb it down there. I get the same feeling. But a big tee shot is not always the best strategy, especially on a long hole.

I have no special strategy. I can just wait to see what my opponent offers.

Where Joe was more vocal and emotional whereas Chuck was very reserved. But, both of them executed great strategy and both of them demanded a lot of their players.

The object of China's strategy is inexorably to supplant the United States as the world's premier economic power, and if necessary, to defeat us militarily.

I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.

What the ten commandments set forth is a strategy. This strategy is a strategy for dominion.

My investment strategy, which is to focus on sectors that are a national priority for India, hasn't changed.

I'm always surprised at what I actually end up doing because I don't have a strategy or a game plan, especially now that I'm making my own choices.

But sovereign debt is a wider question not only in Europe but across the globe. While every country is a unique case, I think it's not an issue of countries acting on their own. We need a more coordinated strategy not only in Europe but around the world.

Weeks go by, and I don't paint until finally I can't stand it any longer. I get fed up. I almost don't want to talk about it, because I don't want to become self-conscious about it, but perhaps I create these little crises as a kind of a secret strategy to push myself.

Clients say, 'What's your strategy,' and I say, 'Ask me what I believe first.' That's a far more enduring answer.

I've been head of strategy at IBM and together with my colleagues built our five-year plan. My priorities are going to be to continue to execute on that.

You build your own strategy. You don't define it by what another competitor is doing.

We pursued the wrong policies. George Bush is not on the ballot. Bill Clinton is not on the ballot. Mitt Romney is on the ballot, and Barack Obama is on the ballot. And Mitt Romney is proposing tax reform, regulatory reform, a wise budget strategy and trade. The president has proposed tax increases.

The launch of the report coincides with the initiation by WHO of the global strategy for the prevention and control of osteoporosis, and I think a good partnership could be established in our common efforts to prevent osteoporosis.

Clinton and Obama practice this politics known quaintly as the Richard Speck strategy: if you cannot take on everyone in the room at once, take them out of the room one at a time.

The professed war-weariness among populations who have sent only a small percentage of their sons and daughters to fight in recent wars may derive from a failure to communicate effectively what is at stake in those wars and explain why the efforts are worthy of the risks, resources, and sacrifices necessary to sustain the strategy.

Thinking about your role will automatically get you in the frame of mind to get your strategy and game plan right before you step onto that field.

We live in a world where finding fault in others seems to be the favorite blood sport. It has long been the basis of political campaign strategy. It is the theme of much television programming across the world. It sells newspapers. Whenever we meet anyone, our first, almost unconscious reaction may be to look for imperfections.

It's not white versus black any more, it's haves versus have-nots. Unless the black middle-classes unite to promote the interests of the black underclass, tension between them is inevitable. What we, the black middle class have to do, is think of a strategy to avert that.

I don't really have any strategy for my career.

I agree with the President that second-guessing is not a strategy, but at the same time, I want to continue the dialogue that ultimately will lead to bringing all of our troops home.

Cutting prices or putting things on sale is not sustainable business strategy.

Castro has been a teacher for me. A master. Not on ideology but on strategy.

When investors, particularly investment bankers, talk about splitting up companies, there's a lot of discussion about multiple expansion, and the reality is multiple expansion is an outcome, not a strategy.

It wasn't about the X's and the O's and the strategy, it was more about keeping 12 guys focused and committed to a task. That group dynamic, and then helping them to grow as people and basketball players.

The fact to the matter is, we never developed a comprehensive strategy to deal with radical Islam. And the 9/11 commission said one of the things we must do is develop a global alliance to combat it.

To get an Army that's already fighting a war to change in stride to a total different military strategy on the ground - and to get everybody on the same page - was accomplished by the sheer force of Dave Petraeus' will.

It's not that other countries steal jobs from you guys. It's your strategy. Distribute the money and things in a proper way.

My whole career strategy has been to build a base so that I could take the roles I want to play. I'd hate to think that a shorter part might not be available because I was worried about my billing.

A strategy is something like, an innovative new product, globalization, taking your products around the world, be the low-cost producer. A strategy is something you can touch, you can motivate people with, be number one and number two in every business. You can energize people around the message.

If GE's strategy of investment in China is wrong, it represents a loss of a billion dollars, perhaps a couple of billion dollars. If it is right, it is the future of this company for the next century.

It was good to launch the economy in the '50s. Japan did this, China did this, even South Korea did this. All the East Asians did this - import substitution. I think all countries followed import substitution in the '50s and in the '60s, but I think by the '70s, countries were getting out of that first phase of the strategy.

Foresight turns out to be a critical adaptive strategy for times of great stress.

Trying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldn't even consider doing.

At the heart of banking is a suicidal strategy. Banks take money from the public or each other on call, skim it for their own reward and then lock the rest up in volatile, insecure and illiquid loans that at times they cannot redeem without public aid.

See, what we were going to do was say, the Internet is this great business strategy tool.

I start with people's growth, my own growth included. I don't start with the company's strategy or products. I start with people's growth because I believe that if the people who are running and participating in a company grow, then the company's growth will in many respects take care of itself.

We continue to advise that investors remain committed to a patient, long-term outlook and that the best way to do well in stocks is to use a disciplined, time-tested strategy that has the benefit of empirically tested results over a variety of market environments.

If adolescent pregnancy prevention is to become a priority, then our strategy, as advocates, must contain two key elements: civic engagement and education.

So we need the same strategy, we need young, aggressive judges to be appointed, and that's what the President has done, but getting them through is the challenge.

Trust me, I did not set out to establish three pen names and, for the record, I do not recommend it as a career strategy. The idea back at the start was that I would stick with the name that proved most successful.

If you want to give a tangible present, but you know the recipient wants cash, give a little bit of both. This strategy is helpful for occasions that involve a public opening of presents, like a bridal or baby shower. You can give something that can be wrapped and opened, along with a card containing a check.

I don't plan out my visits rigorously, but I do have a list of about 125 New York galleries, alternative spaces, museums, and so forth that I visit regularly. That's the closest thing I have to a strategy: I go to a lot of places, many that artists don't visit.

If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.

Disruptive innovation is competitive strategy for an age seized by terror.

I think we're proving ourselves as we go along. The past several months our strategy has been evolutionary - making maximum advantage of our client browser, as well as our enterprise software for people who want to build Web sites.

And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.

Since the events of September 11, we've rightfully changed our military strategy so we're now taking the fight to those individuals who aim to do us harm, rather than waiting for another atrocious attack to happen.

At DC Comics, it has been a top priority that DC forges a meaningful, forward-looking digital strategy.

We allow people to be creative. We set a direction, we set the vision, we set the strategy, but within that framework, we allow our people to be as creative as they want to be.

I think I've changed my business strategy every year since 2003. You have to be watching the horizon constantly. The rug has been pulled out from under our feet so many times.

The realization of a sustainable economic development strategy for Maine's Native American communities has always been a priority and a critical element of my administration's overall economic development strategy.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

Being a unique superpower undermines the military intelligence of strategy. To think strategically, one has to imagine oneself in the enemy's place. If one cannot do this, it is impossible to foresee, to take by surprise, to outflank. Misinterpreting an enemy can lead to defeat. This is how empires fall.

With acting, you wanna see if you can get into trouble without knowing how you're gonna get out of it. It's like the exact opposite of war, where you need an exit strategy. When you're acting, you should get all the way into trouble with no exit strategy, and have the cameras rolling.

In my private sector career, two of my favorite sayings were, 'Strategy is easy and execution is really hard,' and that we should 'run at criticism.'

Hussein has a strategy. I'm sure he'll implement that strategy, and it would be to our detriment. We're embarking on an exercise about which we know nothing.

You can't base an industry solely on one person. That's a very vulnerable business strategy.

George W. Bush has much to evaluate: he has presided over the most sweeping redesign of U.S. grand strategy since the presidency of Franklin D. Roosevelt.

I think the players, I put in the book for example that we should go back to wood rackets, probably they laughed at me, I'm a dinosaur, but I think that you see these great players, have even more variety and you see more strategy, there'd be more subtlety.

Prudence is not the same thing as caution. Caution is a helpful strategy when you're crossing a minefield, it's a disaster when you're in a gold rush.

Leaders establish the vision for the future and set the strategy for getting there.

The most passionately anti-Obama Republican politicians and activists consider themselves the truest and purest of conservatives, and often unleash their scorn and fury on others who also call themselves conservative but differ on strategy and tactics.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

Our strategy is one of preventing war by making it self-evident to our enemies that they're going to get their clocks cleaned if they start one.

If you can't define a winning exit strategy for the American people, where we somehow come out ahead, then we're wasting our money, and we're wasting our strategic resources.

My conviction is that the best strategy to defend the West is to defend Israel.

Weaknesses have a certain function in a poem... some strategy in order to pave the reader's way to the impact of this or that line.

Memo to White House: Calling voters stupid is not a winning strategy.

The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within that community.

My strategy has always been to give people just enough of me, then pull back. That way, they'll want more.

The Facebook of 2011, the Twitter of 2011 and the Google of 2011 are all understood to be in need of reinvention for a mobile-centric world with no clear strategy to make revenue.

Buy into good, well-researched companies and then wait. Let's call it a sit-on-your-hands investment strategy.

The new strategy is to teach intelligent design without calling it intelligent design.

I've had lengthy discussions with European farm leaders. It is clear they have an agricultural strategy to support their producers and gain dominance in world agricultural trade. They're gaining markets the old-fashioned way - they're buying them.

When American workers are losing their jobs to people in other countries, Washington cannot afford to ignore this disturbing trend any longer. While Democratic presidential candidates want to just blame U.S. corporations, the reality is that their strategy won't help protect American workers or save their jobs.

Reducing the budget for Amtrak makes no sense unless the Administration is prepared to implement a reform strategy which can be supported by the budget request.

Choosing a role is very difficult. There's no way to have a strategy.

In boxing you create a strategy to beat each new opponent, it's just like chess.

You may not be interested in strategy, but strategy is interested in you.

A game is defined by the players' strategy domains and payoff functions.

My putting strategy is simple: If you're not making putts, don't be afraid to change your technique.

Most climate debates have focused on cutting the use of fossil fuels. But besides a few high-profile scuffles over fuel extraction in vulnerable wild places like the offshore Arctic, political leaders have ignored fossil fuel production as a necessary piece of climate strategy.

A country's strategy is always based on a fundamental philosophical outlook.

Although focusing is best pursued as a deliberate strategy over a period of time, it is also valuable as a kind of psychological first-aid, as useful to a distressed, 'stuck' person as a tourniquet to an accident victim.

I'm a huge boxing fan. I love the strategy and the combat.

If you're a Democrat and 'The New York Times' is calling for your head, you know it's time for an exit strategy.

I have on my bookshelf a series of books with opposite titles: 'The Alpha Strategy' and the 'Omega Strategy', 'Asia Rising' and 'Asia Falling', 'Free to Choose' and 'Free to Lose', 'How to Win Friends and Influence People' and 'How to Lose Friends and Alienate People.' Visitors love the collection.

My objective with strategy is to be very repetitive, to be somewhat boring, to allow people to coalesce behind a common direction.

It's a juicy thing to say we're building a phone, which is why people want to write about it. But it's so clearly the wrong strategy for us.

The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music.

The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

This strategy represents our policy for all time. Until it's changed.

Strategy is, at some level, the ability to predict what's going to happen, but it's also about understanding the context in which it is being formulated. And then you have to be open-minded to the fact that you're not going to get it right at the very beginning.

In order to produce generalist courses, business school professors have been forced to invent subjects called strategy, called organizational behavior and so on.

We are running out of time. We need a strategy to win in Iraq or an exit strategy to leave.

Strategy requires thought, tactics require observation.

Strategy is not really a solo sport - even If you're the CEO.

The approach that the music industry took to fight piracy was the wrong strategy.

Yale is practicing a most unusual media strategy. I'd call it Just say nothing.

Everything's mobile these days. Let's go mo-bile! But really, that's just an IQ test. When you see bold new startups with nothing but a desktop strategy, you know they just don't get it, and you move on.

We adopted a focused strategy of core businesses in Citicorp that play to our unique historic strengths as a global bank that will provide strong growth and attractive returns over the long-term... And we've identified non-core assets we have shed.

I'm the kind of person that believes there's a part of your voting that has to be purely on principle, and there's a part that has to be on strategy.

I'm not a policy and a strategy guy. I'm - you know, the military basically supports what the president wants, the decisions that he makes.

A strategy delineates a territory in which a company seeks to be unique.

Finally, strategy must have continuity. It can't be constantly reinvented.

So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good at continuously improving.

Strategy 101 is about choices: You can't be all things to all people.

Sound strategy starts with having the right goal.

Strategy is about making choices, trade-offs, it's about deliberately choosing to be different.

The company without a strategy is willing to try anything.

The best CEOs I know are teachers, and at the core of what they teach is strategy.

The essence of strategy is that you must set limits on what you're trying to accomplish.

The essence of strategy is choosing what not to do.